In 2009 the matchstick pendant was created. The goal was to offer a timeless design shape that would suit anyone, male or female, but also allow each person to create a personal connection by choosing a gemstone of their choice. To customize it even more, I created inspirational taglines, relating to fire, and offer engraving of these taglines on the back of the pendants. Everyone is driven by something. We all have an internal fire. The taglines serve as subtle reminders of someone’s past or future aspirations.